Green Management Orientation in the Supply Chain of the Apparel Industry

The green management orientation practices in supply chain are examined terms of how improve the chain, what is current nature and why poor chain. A multi-case study approach employed based on seven apparel manufactures Sri Lanka. Cross-case analysis highlights water, energy, earth conservative followed by companies. key factor identified that has not been highlighted literature initiatives which intensifies development environmental sustainability. There a knowledge gap existing literature, especially sustainable manufacturing industries. This adds to identifying effects Green Management Orientation (GMO) practices. concept for manufacturers discussed. factors contribute sustainability zero land filling, rain water harvesting, sludge drying, reduce CO2 omission make polyester yarn from recycling pet bottles. Further, three main themes developed affect involvement paper responds recent calls greater scrutiny firms decouple with supports specially environment findings have implications diffusion into Used purposive sampling method data collection.